Design / optimization of the offering «Solutions & Services»

Background and Objectives

Competition

Recently major competitors have been strongly investing in the “Hospital Solutions” business in cath lab management to generate new revenue streams

New Offering

A multinational medical devices company needed to design innovative and tailor-made services targeted to key accounts

Goals

Project goals

  • Understand competitors’ models
  • Design an innovative business model to tackle C-suite stakeholder needs

Approach

01.

Competitor’s analysis

  • Implement a strategic assessment of competitors’ offerings and go to market: analysis of competitors’ value curves, pricing models, market access, partnerships, etc.

02.

Service offering design

  • Develop a first solutions’ offering with related financial model

03.

Commercial pilot

  • Support commercial launch and management of first opportunities

Key Outcomes

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