New Product Launch

Background and Objectives

A player in the wound management segment operates in a market with strong competition and increasing product commoditization.

The product to be launched had lower therapeutic effectiveness than some of the competitors, but its strong attribute was portability.

Project goals:

Launch an innovative family of products, expected to be disruptive in the market
Make the patient service model simpler leveraging on the portability attribute
Capture significant market share but also carve out a new market space.

Develop detailed product launch plans with scope definition, roles and responsibilities, KPIs, milestones and deliverables

T8P Consulting