Sales & Marketing digital transformation in MedTech



Detailed digital roadmap development

  • Design of the key elements of the future customer experience
  • Definition of 20+ digital capabilities  to be developed to implement the future customer experience.
  • Implementation roadmap design.


Workstream set-up and launch

  • 6 workstreams – designed and operationalized (e.g., designed of the new UX, change management, development of new marketing & sales processes, roles and responsibilities alignment, etc.).
  • Business requirements, RFP and selection of IT vendors to start design and implementation of the required future architecture.


PMO support

  • Implementation coordination (60+ stakeholders involved).
  • Management updates and support to key steering meetings.
  • Program KPIs development and tracking.

Key Outcomes