Sales & Marketing digital transformation in MedTech
Background and Objectives
Detailed digital roadmap development
- Design of the key elements of the future customer experience
- Definition of 20+ digital capabilities to be developed to implement the future customer experience.
- Implementation roadmap design.
Workstream set-up and launch
- 6 workstreams – designed and operationalized (e.g., designed of the new UX, change management, development of new marketing & sales processes, roles and responsibilities alignment, etc.).
- Business requirements, RFP and selection of IT vendors to start design and implementation of the required future architecture.
- Implementation coordination (60+ stakeholders involved).
- Management updates and support to key steering meetings.
- Program KPIs development and tracking.