Sales & Marketing digital transformation in MedTech

Background and Objectives

The need

The EMEA organization of a MedTech multinational corporation was looking for external support to set up and start a digital transformation program aimed at designing and implementing a new sales and marketing digital model.

The goal

The client wanted to design and start a digital transformation roadmap with clear vision, goals, operative plans and a detailed estimation of the financial investment needs.

The project

Detailed design of the digital ecosystem vision and roadmap.
Launch of priority work streams within the first year of the roadmap.
Set-up and management of the PMO team to guide the transformation program.

Approach

01.

Detailed digital roadmap development

Design of the key elements of the future customer experience
Definition of 20+ digital capabilities to be developed to implement the future customer experience.
Implementation roadmap design.

02.

Workstream set-up and launch

6 workstreams – designed and operationalized (e.g., designed of the new UX, change management, development of new marketing & sales processes, roles and responsibilities alignment, etc.).
Business requirements, RFP and selection of IT vendors to start design and implementation of the required future architecture.

03.

PMO support

Implementation coordination (60+ stakeholders involved).
Management updates and support to key steering meetings.
Program KPIs development and tracking.