Environmental strategy for a Life Sciences multinational player

Background and Objectives

The need

The EMEA organization of a Medical Device multinational Corporation needed to enhance its environmental positioning towards Top 125 Customers that were working in integrating the environmental features in tenders both on product/service side and on supplier side.

The Goal

To define a New Environmental Value Proposition towards Top Customers.

The project

  • Analysis of current company environmental positioning vs major competitors.
  • Definition of main “environmental requirement” coming from Top Customers in EMEA Big 5 markets (UK, G, FR, ES, ITA).
  • Design of a New Environmental Value Proposition.

Approach

01.

Benchmark analysis:

  • Identification of the most relevant environmental positioning drivers.

  • Analysis of environmental activities and results of major competitors.

02.

Top Customers needs and expectations in EMEA Big 5 markets:

  • Desk research and direct interviews to commercial salesforce/Key accounts and to a selected numbers of EMEA Top Customers.

  • Assessment of EU and Big 5 market Regulation (current and expected).

03.

New Value Proposition:

  • Workshop set up and management with internal Team in order to define the New Company Value Proposition.

  • Recommendation and action plan based on project outcomes.

Key Outcomes