Environmental strategy for a Life Sciences multinational player
Background and Objectives
Identification of the most relevant environmental positioning drivers.
- Analysis of environmental activities and results of major competitors.
Top Customers needs and expectations in EMEA Big 5 markets:
Desk research and direct interviews to commercial salesforce/Key accounts and to a selected numbers of EMEA Top Customers.
- Assessment of EU and Big 5 market Regulation (current and expected).
New Value Proposition:
Workshop set up and management with internal Team in order to define the New Company Value Proposition.
Recommendation and action plan based on project outcomes.